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Incorporating video and audio into your website
opens up a whole new world of possibilities, as they have the power
to inspire and persuade far more successfilly than just print. The term Streaming
Media is usually applied to media that is distributed over the internet.
The main difference between streaming media and traditional media
is how it is distributed and consumed, Vodcasts (Video
On Demand) are like television programs and podcasts are similar to
radio shows.
They can also be "subscribed" to using free software such as iTunes,
which automatically download the latest episodes and allows a subscription
base to be built, similar to traditional publications. This means
episodes can be 'pushed' to subscribers on a regular basis without
them having to check the website for new material. Vodcasts and podcasts are a great form of communication and a great way for businesses to promote themselves and celebrate their achievements, using the creativity and impact of video and audio to communicate directly with their public. Video and audio also makes the message accessible to an audience who may not want, or are unable to read the content of a website. |